Teamwork is at the heart of success.
Founder & Principal Digital Strategist
Ali Ippolito
Ali Ippolito is the Founder & Principal Digital Strategist of Digitali Innovative LLC. She established the company in 2025. Ali specializes in digital optimization, marketing strategy, and systems architecture, and is known for blending strategic clarity with creative execution to build cohesive digital ecosystems that drive measurable growth.
AT A GLANCE
Experience across clients, industries, and environments.
+100
Clients Served Across Agency & Brand Environments
Working across both agency enviornments and in-housebrand teams has shaped a practical, adaptable approach. It means understanding strategy at scale while staying grounded in real-world execution.
Throughout Full Career Path
+15
Diverse Industry Verticals Supported
Working across diverse industries builds both breadth and depth, sharpening perspective while developing deep familiarity within each category. Strategies are grounded in context, not assumptions, and shaped for how each business actually operates.
Throughout Full Career Path
OUTLOOK
A thoughtful frame of mind.
STRATEGIC PHILOSOPHY
Strategic structure creates the space for work to feel effortless and intentional.
At the core of my approach is what I call manufactured magic. I see patterns, build structures, and create space for intentional growth in a manner that feels effortless to the clients I work with, the audiences they approach, and the customers they serve. I thrive at the convergence of strategy, storytelling, and systems, transforming complex ideas into clear, scalable initiatives.
Perspective & mindset
A thoughtful presence fueled by enthusiasm.
You can find me at the intersection of passion and purpose. I’m someone who finds clarity in the chaos. I’m creative thoughtful, optimistic, and deeply connected to the people and projects that I care about.
SELECTED WORK & CLIENTS
Examples of strategy in practice.
industry case studies
Strategic thinking translated into meaningful, measurable outcomes.
Selected work reflects a strategic, digital-first approach to solving business challenges across industries and disciplines. Each example demonstrates how clarity, structure, and intentional execution support meaningful outcomes.
past clients
A track record of client partnerships.
Entertainment & Media
ABC Network
Audible
Bleeker Street Media
BRAVO Network
CBS Network
E! Network
Epix Network
FOX Network
Hallmark Network
Harper Collins Publishing
HGTV Network
MGM+ Network
MTV Network
Netflix
Outplay Gaming Entertainment
Paradigm Digital Media
Paramount Network
Peacock Network
Pluto TV Network
QVC Network
Simon & Schuster Publishing
STARZ Network
TNT Network
TV One Network
USA Network
We TV Network
Apparel & Fashion
Crocs Shoes
DSW
Express
Fashion Forms
HEY DUDE Shoes
Kay Jewelers
Macy’s
Saks OFF 5TH
Signet Jewelers
Uncommon James
Healthcare & Pharmaceuticals
Alcon Pharmaceuticals
Bimzelx Psoriasis
Flonase Nasal Spray
Systane Eye Drops
UCB Biopharmaceuticals
Association & Trade Organizations
Country Music Association
National Pecan Promotion Board
Paper & Packaging Board
Alcohol & Spirits
Herradura Tequila
Automotive
Autotrader
Chevrolet Automotive
Cox Automotive
Beauty & Personal Care
Bio-Oil
Developlus Hair
John Freida
No Gray Hair Care
Parlux LTD
Splat Hair Color
Tattoo Goo
CPG (Consumer Packaged Goods)
Ben’s Originals
Bio-Oil
Canary Gummy Supplements
Fatty15 Supplements
Glaceau Smartwater
Hydroxycut
Johnsonville Company
Junkless Foods
Kimberly-Clark Corporation
LEGO
Mars Incorporated
Pringles Potato Crisps
Purina Pet
Ring Pop
Snuggle
Systane Eye Drops
The Bazooka Companies
Unilever
Financial Services & Insurance
Discover Banking
Food & Beverage
Ben’s Originals
Denny’s Diner
Glaceau Smartwater
Herradura Tequila
Johnsonville Company
Junkless Foods
Mars Incorporated
Pringles Potato Crisps
Ring Pop
The Bazooka Companies
Mass Retail
Albertsons Companies
Kroger
Walmart
Health & Wellness
Almased Weight Management
Binoid CBD
Canary Gummy Supplements
Fatty15 Supplements
Hydroxycut
Iovate Health Sciences
Home & Interior
Crate & Barrel
Roborock Vacuum
Snuggle
Pet Care
Purina
Restaurants
Denny's Diner
Utilities & Services
Pest by MD Pest Control Services
Suburban Propane
Technology & Digital Platforms
Audible
Door Dash
Outplay Gaming Entertainment
professional journey
A timeline of building expertise.
career timeline
Roles, companies, and professional progression.
2025 – Present
Digitali Innovative, LLC
Privately Held
Digitali Innovative is a digital agency & consultancy specializing in Strategy, Execution, & Marketing through Optimization
Founder & Principal Digital Strategist
Remote NJ & Remote NY
2021 – 2024
a360media
Bought by McClatchy Media in 2024
a360media is a leading entertainment and lifestyle publisher with a large portfolio; its advertising division functions as an agency-style partner to clients.
Sr. Manager, Digital & Social Activations
New York City, NY
Experience Overview
Campaign Strategy & Execution
Led integrated digital campaigns valued at $100K–$1.25M across social, video, editorial, newsletters, and on-site channels.
Customized activations by industry sector to maximize ROI and client KPIs.
Partnered with Sales to develop RFP responses and go-to-market strategies aligned with brand goals.
Cross-Functional Leadership
Directed workflows across 5+ internal teams to deliver campaigns on time, on budget, and on brand.
Authored Digital Publishing Guidelines to standardize execution and improve performance.
Acted as point of escalation for campaign issues, ensuring client satisfaction.
Product Development & Innovation
Researched, tested, and scaled new ad products and social formats, expanding offerings and driving engagement.
Piloted influencer and paid social strategies that boosted performance and ROI.
Client Partnerships & Business Growth
Spearheaded $40M+ equity partnerships, driving long-term revenue growth.
Led client presentations and strategy reviews to strengthen relationships and secure renewals.
Analytics & Optimization
Tracked KPIs via Google Analytics and platform insights, implementing real-time optimizations.
Produced wrap reports and case studies to showcase ROI and inform new business.
Developed cross-company trackers to streamline workflows and uncover growth opportunities.
Manager, Digital & Social Marketing
New York City, NY
Project Manager, Digital
Remote NY
2018 – 2020
Mediaplanet
Owned by Carbon
Mediaplanet is a global content marketing and publishing agency producing cross-platform campaigns across industries including health, education, lifestyle, business, technology, and CSR. The company partners with brands, associations, and influencers to deliver high-impact storytelling distributed through major media outlets.
Project Manager
New York City, NY
2017 – 2018
Victoria's Secret PINK (L Brands)
L Brands Separated from Victoria's Secret in 2021
Victoria’s Secret PINK, part of L Brands, is a youth-focused lifestyle brand known for its digital-first marketing and campus ambassador programs. The company builds brand loyalty through integrated social, influencer, and experiential marketing campaigns
Team Leader & Campus Representative
Syracuse, NY & Columbus, OH
education & certifications
Education shapes approach.
higher education
S.I. Newhouse School of Public Communications at Syracuse University
The S.I. Newhouse School of Public Communications is widely recognized as one of the top communications programs in the United States, known for its rigorous curriculum and emphasis on strategic thinking, storytelling, and real-world application. The school’s approach blends theory with practice, preparing graduates to navigate complex communication challenges across industries and platforms.
Bachelor of Science (B.S.) in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications (2014 – 2018)
Strategic Planning Emphasis Track
Minor in Psychology, Syracuse University’s College of Arts and Sciences
Minor in Marketing, Syracuse University’s Martin J. Whitman School of Management