Learn All About Ali's Career Experience
Foundation Built Through Experience
Professional Growth Across Brand, Agency, and Media Environments
My career has been shaped by working across a range of roles, industries, and organizational structures—from agency-style media environments to global brands and experiential marketing teams. Each experience has strengthened my ability to think strategically, execute thoughtfully, and adapt quickly to different business needs. Together, these roles form the foundation of how I approach digital strategy today: with clarity, structure, and an understanding of what it takes to deliver meaningful results.
Career Progression
Progression Across Leadership and Execution in Digital Strategy and Social Activations
Senior Manager, Digital & Social Activations
2024 – 2024 | New York City, NY | Promoted from Previous Role
Manager, Digital & Social Marketing
2022 – 2024 | New York City, NY | Promoted from Previous Role
Project Manager, Digital
2021 –2022 | Remote NY
Selected Accomplishments
A Snapshot of Impact, Scale and Outcomes Delivered Across Teams and Campaigns
Directed Influencer Collaborations With
Top Tier
Talent
Including Olivia Culpo,
Hannah Einbinder, and
Bachelor Nation Stars
Authored
The Company's Digital
Publishing Guidelines
to Standardize Execution
and
Improve Performance
Developed
Cross-Company Trackers
to Streamline Workflows
and Uncover
Growth Opportunities
Led Integrated Digital Campaigns Valued At
$100K –
$1.25M
With Omni-Channel
Execution
Spearheaded
$40M+ equity partnerships
Driving
Long-Term Revenue
Growth
Executed Campaigns
Across
7
Verticals
Including Onsite Ad Placements, Video, Editorial, Social, Games, Interactive and Newsletters
Directed Workflows
Across
5+
Internal Teams
to Deliver Campaigns
on Time, on Budget,
and on Brand
Led
Digital Education Seminars
for the
Advertising Department
as a Whole
Built
the Company's Digital
Product Capabilities Deck
for Sales
Enablement
Mediaplanet
Owned by Carbon
Mediaplanet is a global content marketing and publishing agency producing cross-platform campaigns across industries including health, education, lifestyle, business, technology, and CSR. The company partners with brands, associations, and influencers to deliver high-impact storytelling distributed through major media.
Professional Role
Project Manager
2018 – 2020 | New York City, NY
Core Role within Content Marketing Organization
Victoria's Secret PINK (L Brands)
L Brands Separated from Victoria's Secret in 2021
Victoria’s Secret PINK, part of L Brands, is a youth-focused lifestyle brand known for its digital-first marketing and campus ambassador programs. The company builds brand loyalty through integrated social, influencer, and experiential marketing campaigns.
Professional Role
Team Leader and Campus Representative
2017 –2018 (Part-Time during Undergraduate Studies) | Syracuse, NY & Columbus, OH